Immersive event experiences are designed to ignite the power of a brand, invite people in and leave them inspired. At Twitter, we started each year with a bang, hitting the hottest events in the game and sparking conversation: CES for the tech-savvy, VidCon for the creative class, SXSW for launches, NewFronts for the publishing elite, and the most fun one, Cannes for Advertisers. #TwitterBeach celebrations always started with gorgeous physical events, Croisette programming, on-platform integrations, partnerships, and a week of paid advertising.