#HereWEARE at The Oscars .
Creating change one voice at a time.
Role: Creative Director , Director of Content Innovation
This campaign was an ode to underrepresented voices that are changing the world.
Ava Duvernay, Issa Rae, Julie Dash, and Denice Frohman brought their spirit, fire, and beauty to this spot that dropped at the Oscars.
The 360 campaign featured an NYT center spread and event programming that carried the message across industries. And ignited a global conversation, both on and off Twitter.
Poetry gifts us with the opportunity to take back our power & name ourselves. To ignite & incite. It’s an invitation to our fullest selves. I’m grateful to these women & the many versions of womanhood, and to the queer women of color who’ve nurtured my voice. #HereWeAre https://t.co/bP8voJ8M9Y
— Denice Frohman (@denicefrohman) March 5, 2018
Thrilled to see such incredible female representation tonight at the #Oscars. Proud to play a small part along with @whohahadotcom in the movement of empowering and raising up women’s voices. We still have work to do but #HereWeAre ⚡️ pic.twitter.com/zqAkQriDu9
— Elizabeth Banks (@ElizabethBanks) March 5, 2018
Happy to join fellow women of color storytellers @IssaRae @JenBrea and the legendary @JulieDash. Fierce poem by @DeniceFrohman. #HereWeAre pic.twitter.com/L4SPqwIlX0
— Ava DuVernay (@ava) March 5, 2018
Amazing, beautiful and courageous work #HereWeAre by @leslieberland and @Twitter !!! @jack @Almaharel @WomeninMarketin @itsCarmenLove @ladyxtel We see you @melissabarnes https://t.co/vf8uVzvK8F
— Antonio J Lucio (@ajlucio5) March 5, 2018
Definitely a HIGHLIGHT of my night running into the homie @denicefrohman on the red carpet tonight. This poem is beautiful. 💕 https://t.co/wtG2dC0s4X
— Tarana (@TaranaBurke) March 5, 2018
Sister friend activist in the front lines to protect farmworkers and all workers and women's rights. @MonicaRamirezDC #HereWeAre pic.twitter.com/25yY4KYLPO
— Laura Dern (@LauraDern) March 4, 2018