Studios X Twitter
transforming trailer drops one tweet at a time.
Role: Creative Director, Director of Content Innovation
Twitter always brought the heat to blockbuster campaigns from our partner studios and streamers. We worked with a global network of Digital OOH providers to ignite fan conversation and get the world talking. We created buzz leading up to trailer drops and releases with real-time chat, data-driven playback, trending hashtags, and emoji integrations on and off the platform.
Here are a couple of top picks with HBO's "Game of Thrones" and " Warner Bros "Fantastic Beasts.
We celebrated Game of Thrones's final season, by partnering with HBO to unveil an industry first: data-driven playback in digital out-of-home pulling in real-time conversation. Anything #forTheThrone.
We partnered with Warner Brothers to bring the conversation around their new blockbuster sequel Fantastic Beasts: The Crimes of Grindlewald to fans the world over. Real-time conversation and hashtags led up to the global launch of the trailers in a synced, multi-language release.
