The Aviator & Data Storytelling.
It's not about the data. Its always about the people.
Ideas travel. Data is only meaningful when powered by people, their ideas, and stories.
We designed the Aviator as a series of immersive spaces inviting visitors to experience the power of global conversation. Visitors could uncover these stories, moments, and movements as they crisscrossed the world. And discover culture made in real time. The exhibits here traveled around the world and became the heart of the conversation,
on and at Twitter.
Twitter Heart
Role: Creative Director, Strategist
The Heart was inspired by the platform’s iconography.
Trending topics were explored as a series of light displays.
AURORA
Role: Director of Strategy & Creative Innovation
Aurora was a map of culture that visualized 200K+ of the most influential users on the platform.
You could explore the conversations shaping creativity, culture, and commerce worldwide. Visitors could dive into communities based on interests and influential trends- like the NBA fandom, the LARPing community, and the latest Bollywood blockbuster.
Culture was happening on Twitter, and Aurora helped you fly through it in real time.
Helios
Role: director of strategy & Creative Innovation
Helios visualized how far a tweet could travel, and its impact over time. Time was represented by concentric circles, their size showed the number of retweets.
