Like any other 13-year-old avid baseball fan, Nick LeGrande had a dream to make it to the majors but couldn’t because of a rare blood disorder. We teamed up with Nick’s hospital, Deep Local, and the Oakland A’s to create an experience where Nick could throw out the first pitch at an MLB game from 1,800 miles away. The campaign included the experiential build of the robotic arm, behind-the-scenes content, and a digital/social campaign to encourage Nick. The story reached millions, including 2.5 million impressions of the hashtag #Nick’sFirstPitch in the first 24 hours. 
There are a few times when brand work transcends into life-affirming goodness.
This was one of those times.