Airbnb Experiences were designed to be people first- participatory, immersive, and transformative.
For both the guest and the host. The product, the launch narrative design, the event experience, and the storytelling were built on this key insight.
Staying open to new experiences transforms you.
So we flew 3 lucky people to LA and curated a set of experiences for them. And we turned the cameras on. It's incredible when a simple insight leads to an inspiring brand and product launch.